WowRevenue is not a design tool. It is the “Revenue Optimisation Logic” of the store. I use it to address the most critical metric in e-commerce: Average Order Value (AOV). It injects psychological triggers into the checkout flow that standard WooCommerce lacks.

I configure it to handle “Order Bumps,” “Frequently Bought Together” prompts, and post-purchase upsells. Instead of hoping a customer buys more, this tool systematically asks them to. Its campaign builder allows me to set conditional rules, ensuring that we only offer relevant addons based on what is currently in the cart. It turns the checkout process from a simple transaction into a dynamic sales conversation.