Large images are the most common cause of slow websites. ShortPixel is the “Asset Compression Engine” that I use to solve this problem at the source. It uses advanced algorithms to reduce file sizes by up to 90% without any perceptible loss in visual quality.

I configure it to handle the heavy lifting of converting traditional JPEGs and PNGs into next-gen formats like WebP and AVIF. Because it operates via an API, the processing happens on their servers rather than straining the client’s hosting. It is a set-and-forget tool that ensures every image uploaded to the site is automatically optimised for the fastest possible load time.