Divi often gets a bad reputation for “code bloat,” but in the right hands, it is a powerful weapon. I deploy this specifically when a marketing-led team needs absolute visual control without calling a developer for every pixel change. It offers an unparalleled design ecosystem that speeds up the prototyping phase immensely.

My role as an Architect is to “harden” it. We apply strict server-side caching and asset optimisation protocols to mitigate the weight, allowing us to harness its visual flexibility without the usual performance penalty. It is not for every project, but for high-velocity design builds where the client needs to own the layout, Divi is the correct strategic choice.